Sales Agents (GSAs)
Multi-airline capacity sales, booking, and settlement for general sales agents representing carriers across markets.
General Sales Agents (GSAs & GSSAs) that depend on cargo management can no longer absorb the cost of ticket-queue support that answers in days, not minutes.
Belli's cargo management targets a measurable outcome — 12% revenue recovery — and goes live in 10 days, not 12–18 months.
Here is what actually breaks for general sales agents (gsas & gssas).
The same operation, re-platformed:
Replatforming usually means a year of risk; with Belli it is a ten-day project plan. Your existing integrations are reconnected, not rebuilt from scratch. Operators train on their own cargo, so day one feels familiar. A named engineer stays attached after launch — reachable 24/7, not via a portal.
The bottom line for general sales agents (gsas & gssas) is direct. Doing nothing has a price, and it compounds every flight. Belli turns cargo management from a cost center into a measurable gain — 12% revenue recovery. The best operators already move at this pace. Start with the demo and a 10-day plan, not a pilot committee.
At a glance
Decision Makers
Managing Director, Country Manager, Head of Sales, Finance Director
Buying Triggers
New airline representation contract, market expansion, principal reporting demands
Software modules
✈️
Load Planning
Automated build-up planning with visual ULD management, weight distribution optimization, and real-time constraint validation.
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📦
ULD Management
Track, position, and optimize every unit load device across your network with real-time visibility and automated space optimization.
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📋
Air Waybills
Electronic AWB creation, management, and transmission — eliminating paper and manual errors from your cargo documentation.
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📊
Capacity Management
Flight-level capacity control, allotment management, and automated overbooking for maximum revenue on every departure.
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💰
Revenue Management
Dynamic pricing engine, yield optimization, and automated billing reconciliation to maximize every kilogram of cargo revenue.
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🏭
Ground Operations
End-to-end warehouse management, inbound/outbound handling, scanner integration, and real-time operational visibility.
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🔗
EDI Messaging
Full IATA Cargo-IMP, Cargo-XML, and ONE Record messaging — pre-built integrations that go live in days, not months.
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🛃
Customs API
Direct customs authority integration for automated pre-arrival filing, clearance, and PLACI compliance across 50+ countries.
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💳
Payments
Automated billing reconciliation, payment gateway integration, and CASS settlement for zero manual intervention.
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By region
Middle East
The Middle East is the world's fastest-growing air cargo hub. Dubai, Abu Dhabi, Doha, and Riyadh handle massive transshi…
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Southeast Asia
Southeast Asia is experiencing explosive air cargo growth driven by manufacturing exports, e-commerce, and the ASEAN eco…
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Europe
European air cargo is governed by the most complex regulatory environment in the world including EU ICS2 and ACC3 requir…
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Africa
Africa represents the fastest growth opportunity in air cargo driven by the African Continental Free Trade Area (AfCFTA)…
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North America
North American air cargo is dominated by the US ACAS/ACMS security regime and sophisticated customs requirements.…
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South Asia
India and South Asia represent one of the fastest-growing air cargo markets globally.…
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Latin America
Latin American air cargo is driven by perishable exports, mining equipment, and growing e-commerce.…
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FAQ
How fast can General Sales Agents (GSAs & GSSAs) go live with Belli's cargo management?
Belli's 10-day go-live SLA applies from contract signature — whether you run a single station or a multi-hub network. Data migration, EDI connections, and operator training are included in the 10 days, versus the 12–18 months legacy vendors quote.
Who in our organization owns the buying decision?
For General Sales Agents (GSAs & GSSAs), the decision typically involves Managing Director, Country Manager, Head of Sales, Finance Director. Common triggers: New airline representation contract, market expansion, principal reporting demands.
Replace your legacy CMS in 10 days
Talk to a live cargo software engineer 24/7