Freight Forwarders · South Asia
Multi-carrier booking, eAWB automation, and end-to-end shipment visibility for forwarders and 3PLs moving air cargo across airlines and lanes.
Freight Forwarders & 3PLs that depend on cargo management in Sri Lanka can no longer absorb the cost of per-transaction billing surprises. India and South Asia represent one of the fastest-growing air cargo markets globally.
Operators routing through Colombo (CMB) — carriers in the class of SriLankan Cargo, Air India Cargo — face the same pressure: more volume, tighter slots, and zero tolerance for a load plan that leaves revenue on the ramp. Belli's cargo management targets a measurable outcome — 12% revenue recovery — and goes live in 10 days for teams operating in Sri Lanka, not 12–18 months. Sri Lanka deployments inherit the same SLA.
On the ground in Sri Lanka, the failure points are concrete.
The same operation, re-platformed:
South Asia is not a single market — it is a set of regulators, hubs, and carrier models that punish one-size-fits-all software. India and South Asia represent one of the fastest-growing air cargo markets globally.
That shows up in the details: multi-airport operations across India's vast geography; india ICEGATE customs system with GST compliance; and domestic e-commerce growth driving air cargo volumes. Sri Lanka adds its own layer — colombo as Indian Ocean transshipment hub. Growing garment export cargo. Carriers such as SriLankan Cargo, Air India Cargo, Blue Dart Aviation operate against exactly these conditions.
Switching is the part most freight forwarders & 3pls dread — Belli compresses it into ten working days. The first days are spent migrating live bookings, tariffs, and message flows. Cutover happens with a Belli engineer on the line, not a ticket queue. Post-launch, changes ship continuously rather than waiting for a quarterly release.
Strip away the demos and it is about outcomes. The status quo is expensive precisely because it looks free. Belli turns cargo management from a cost center into a measurable gain — 12% revenue recovery. Operations through Colombo (CMB) move at this pace today. Start with the demo and a 10-day plan, not a pilot committee.
At a glance · Sri Lanka
Decision Makers
Managing Director, Head of Airfreight, Operations/IT Director
Buying Triggers
Volume growth, new carrier onboarding, ONE Record mandate, margin compression
Sri Lanka — specific requirements
Colombo as Indian Ocean transshipment hub. Growing garment export cargo.
Key cargo hubs · South Asia region
Airlines in the region
Software modules
✈️
Load Planning
Automated build-up planning with visual ULD management, weight distribution optimization, and real-time constraint validation.
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📦
ULD Management
Track, position, and optimize every unit load device across your network with real-time visibility and automated space optimization.
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📋
Air Waybills
Electronic AWB creation, management, and transmission — eliminating paper and manual errors from your cargo documentation.
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📊
Capacity Management
Flight-level capacity control, allotment management, and automated overbooking for maximum revenue on every departure.
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💰
Revenue Management
Dynamic pricing engine, yield optimization, and automated billing reconciliation to maximize every kilogram of cargo revenue.
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🏭
Ground Operations
End-to-end warehouse management, inbound/outbound handling, scanner integration, and real-time operational visibility.
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🔗
EDI Messaging
Full IATA Cargo-IMP, Cargo-XML, and ONE Record messaging — pre-built integrations that go live in days, not months.
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🛃
Customs API
Direct customs authority integration for automated pre-arrival filing, clearance, and PLACI compliance across 50+ countries.
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💳
Payments
Automated billing reconciliation, payment gateway integration, and CASS settlement for zero manual intervention.
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FAQ
How fast can Freight Forwarders & 3PLs in Sri Lanka go live with Belli's cargo management?
Belli's 10-day go-live SLA applies from contract signature — whether you run a single station such as Colombo (CMB) or a multi-hub network across South Asia. Data migration, EDI connections, and operator training are included in the 10 days, versus the 12–18 months legacy vendors quote.
Does Belli's cargo management meet Sri Lanka regulatory requirements?
Yes. Sri Lanka deployments handle Colombo as Indian Ocean transshipment hub. Growing garment export cargo. Belli ships with the compliance workflows South Asia operators need out of the box — including temperature-sensitive pharmaceutical cargo — so you are not building integrations after go-live.
Which South Asia carriers run cargo operations like ours?
Carriers across the region — including SriLankan Cargo, Air India Cargo, Blue Dart Aviation — operate the same booking-to-revenue workflows Belli automates, much of it routing through Colombo (CMB).
Who in our organization owns the buying decision?
For Freight Forwarders & 3PLs, the decision typically involves Managing Director, Head of Airfreight, Operations/IT Director. Common triggers: Volume growth, new carrier onboarding, ONE Record mandate, margin compression.
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