Automated Air Waybill Management for Freight Forwarders & 3PLs

Modern air waybills for Freight Forwarders & 3PLs

Belli rebuilt air waybills from first principles for freight forwarders & 3pls — not as a bolt-on to a legacy core. The air waybill is the fundamental contract of carriage in air cargo. Belli automates the entire AWB lifecycle — from electronic creation and rating through to carrier messaging and revenue accounting.

Belli's air waybills targets a measurable outcome — 99% AWB accuracy — and goes live in 10 days, not 12–18 months.

The operational reality for Freight Forwarders & 3PLs

Here is what actually breaks for freight forwarders & 3pls.

• Customer service chasing carriers for milestone updates
• No single view of shipment status once cargo leaves the warehouse
• Re-keying data between forwarding software and airline EDI

What changes with Belli

What freight forwarders & 3pls get instead:

• End-to-end shipment milestone tracking in a single dashboard
• Buy/sell rate management with real-time margin visibility
• One booking workflow across every airline and GSA partner

Before Belli: Manual AWB entry takes 8-12 minutes per shipment. Error rates of 15-25% cause billing disputes and revenue leakage. After Belli: Automated AWB creation in under 30 seconds. Error rates below 1%. Zero billing disputes from AWB data quality.

How Belli's Air Waybills works

Belli's air waybills runs as one connected workflow.

In practice, that means AWB amendment and correction workflows, direct integration with revenue accounting, and automated tariff application and charge calculation. Belli also covers house/Master AWB management. Every step is auditable, and changes deploy continuously rather than in quarterly batches.

Going live in 10 days

The migration is the opposite of a legacy rip-and-replace. Week one maps your data, rates, and EDI partners. Cutover happens with a Belli engineer on the line, not a ticket queue. A named engineer stays attached after launch — reachable 24/7, not via a portal.

The bottom line for Freight Forwarders & 3PLs

For Freight Forwarders & 3PLs, the math is simple. The status quo is expensive precisely because it looks free. 99% AWB accuracy is the outcome Belli is engineered to deliver. Modern carriers already operate at this standard. The next step is a working demo, not a six-week sales cycle.