AI-Powered Cargo Load Planning for Freight Forwarders & 3PLs

Load Planning built for freight forwarders & 3pls

Across the network, Freight Forwarders & 3PLs run load planning on infrastructure that wasn't built for how air cargo moves today. Manual load planning costs airlines revenue on every single flight. Planners using spreadsheets and legacy tools make errors that cause delays, weight and balance issues, and suboptimal ULD utilization. Belli's AI load planning engine automates the entire build-up process — optimizing cargo placement across ULD positions in real time, validating weight distribution against aircraft limits, and maximizing revenue per available position on every departure.

Belli's load planning targets a measurable outcome — 12% revenue recovery — and goes live in 10 days, not 12–18 months.

The operational reality for Freight Forwarders & 3PLs

The friction is specific, not generic.

• Buy/sell rate management and margin tracking spread across spreadsheets
• No single view of shipment status once cargo leaves the warehouse
• Manual eAWB and house manifest creation duplicated in every carrier system

What changes with Belli

Belli replaces that with a single platform:

• Direct EDI/API connections to carriers — zero re-keying
• Self-service customer portal with live tracking
• End-to-end shipment milestone tracking in a single dashboard

Before Belli: Planners spend 45-90 minutes per flight on manual load plans. Errors cause last-minute offloads, weight penalties, and revenue loss. After Belli: AI generates optimal load plans in under 60 seconds. Zero weight violations. 12% average revenue recovery from better ULD utilization.

How Belli's Load Planning works

Belli's load planning runs as one connected workflow.

In practice, that means multi-leg load plan continuity, visual ULD layout with drag-and-drop override, and AI-automated build-up optimization. Belli also covers real-time weight and balance validation. Every step is auditable, and changes deploy continuously rather than in quarterly batches.

Going live in 10 days

The migration is the opposite of a legacy rip-and-replace. Master data and partner connections are stood up against a real test load. Operators train on their own cargo, so day one feels familiar. Support is a person who knows your account, available around the clock.

The bottom line for Freight Forwarders & 3PLs

Strip away the demos and it is about outcomes. Doing nothing has a price, and it compounds every flight. The platform targets a concrete number: 12% revenue recovery. The benchmark has already shifted; the only question is when you match it. Book the demo and get a go-live date in the same conversation.