Automated Air Waybill Management for Freight Forwarders & 3PLs — North America

Modern air waybills for Freight Forwarders & 3PLs in North America

Belli rebuilt air waybills from first principles for freight forwarders & 3pls in North America — not as a bolt-on to a legacy core. The air waybill is the fundamental contract of carriage in air cargo. Belli automates the entire AWB lifecycle — from electronic creation and rating through to carrier messaging and revenue accounting. North American air cargo is dominated by the US ACAS/ACMS security regime and sophisticated customs requirements.

Operators routing through Chicago O'Hare (ORD) and Anchorage (ANC) — carriers in the class of WestJet Cargo, CargoJet — face the same pressure: more volume, tighter slots, and zero tolerance for a load plan that leaves revenue on the ramp. Belli's air waybills targets a measurable outcome — 99% AWB accuracy — and goes live in 10 days for teams operating in North America, not 12–18 months.

The operational reality in North America

Here is what actually breaks for freight forwarders & 3pls in North America.

• Re-keying data between forwarding software and airline EDI — compounded in North America by e-commerce fulfillment cargo growth
• Booking air cargo across airlines through fragmented portals and email — compounded in North America by CBP ACE customs integration
• Buy/sell rate management and margin tracking spread across spreadsheets

What changes with Belli

The same operation, re-platformed:

• Buy/sell rate management with real-time margin visibility
• Direct EDI/API connections to carriers — zero re-keying
• Automated eAWB and HAWB creation with IATA ONE Record transmission

Before Belli: Manual AWB entry takes 8-12 minutes per shipment. Error rates of 15-25% cause billing disputes and revenue leakage. After Belli: Automated AWB creation in under 30 seconds. Error rates below 1%. Zero billing disputes from AWB data quality.

How Belli's Air Waybills works in North America

Belli's air waybills runs as one connected workflow, configured for North America from day one.

In practice, that means house/Master AWB management, direct integration with revenue accounting, and IATA e-AWB compliance and transmission. Belli also covers automated tariff application and charge calculation against North America's specific constraints. Every step is auditable, and changes deploy continuously rather than in quarterly batches.

Built for North America's requirements

Belli was deployed with North America's operational texture in mind, not retrofitted to it. North American air cargo is dominated by the US ACAS/ACMS security regime and sophisticated customs requirements.

That shows up in the details: e-commerce fulfillment cargo growth; USMCA trade agreement customs facilitation; and US ACAS mandatory pre-departure filing. Carriers such as WestJet Cargo, CargoJet, ABX Air operate against exactly these conditions.

Going live in 10 days in North America

There is no multi-quarter cutover here. Master data and partner connections are stood up against a real test load. Operators train on their own cargo, so day one feels familiar. Post-launch, changes ship continuously rather than waiting for a quarterly release.

The bottom line for Freight Forwarders & 3PLs in North America

For Freight Forwarders & 3PLs in North America, the math is simple. Doing nothing has a price, and it compounds every flight. 99% AWB accuracy is the outcome Belli is engineered to deliver. Carriers like WestJet Cargo, CargoJet, ABX Air already operate at this standard. The next step is a working demo, not a six-week sales cycle.