Air Waybills · Freight Forwarders · Southeast Asia
Electronic AWB creation, management, and transmission — eliminating paper and manual errors from your cargo documentation.
99%
AWB accuracy
10-Day
Go-Live SLA
24/7
Engineer Support
Belli rebuilt air waybills from first principles for freight forwarders & 3pls in Singapore — not as a bolt-on to a legacy core. The air waybill is the fundamental contract of carriage in air cargo. Belli automates the entire AWB lifecycle — from electronic creation and rating through to carrier messaging and revenue accounting. Southeast Asia is experiencing explosive air cargo growth driven by manufacturing exports, e-commerce, and the ASEAN economic corridor.
Operators routing through Jakarta (CGK) and Ho Chi Minh City (SGN) — carriers in the class of Lion Air Cargo, Philippine Airlines Cargo — face the same pressure: more volume, tighter slots, and zero tolerance for a load plan that leaves revenue on the ramp. Belli's air waybills targets a measurable outcome — 99% AWB accuracy — and goes live in 10 days for teams operating in Singapore, not 12–18 months. Singapore deployments inherit the same SLA.
The friction is specific, not generic.
The same operation, re-platformed:
Before Belli: Manual AWB entry takes 8-12 minutes per shipment. Error rates of 15-25% cause billing disputes and revenue leakage. After Belli: Automated AWB creation in under 30 seconds. Error rates below 1%. Zero billing disputes from AWB data quality.
Belli's air waybills runs as one connected workflow, configured for Singapore from day one.
In practice, that means direct integration with revenue accounting, IATA e-AWB compliance and transmission, and automated tariff application and charge calculation. Belli also covers house/Master AWB management against Singapore's specific constraints. Every step is auditable, and changes deploy continuously rather than in quarterly batches.
Southeast Asia is not a single market — it is a set of regulators, hubs, and carrier models that punish one-size-fits-all software. Southeast Asia is experiencing explosive air cargo growth driven by manufacturing exports, e-commerce, and the ASEAN economic corridor.
That shows up in the details: ASEAN Single Window customs harmonization in progress; high perishable cargo volumes requiring cold-chain management; and explosive cross-border e-commerce growth requiring small-shipment automation. Singapore adds its own layer — tradeNet customs system integration. Changi air cargo hub optimization. IATA ONE Record early adopter. Carriers such as Lion Air Cargo, Philippine Airlines Cargo, Thai Airways Cargo operate against exactly these conditions.
Go-live is measured in days, and the date is contractual. Week one maps your data, rates, and EDI partners at Jakarta (CGK). Training runs in parallel, not after the fact. Post-launch, changes ship continuously rather than waiting for a quarterly release.
Strip away the demos and it is about outcomes. Each delayed integration is margin that never shows up on the P&L. 99% AWB accuracy is the outcome Belli is engineered to deliver. Carriers like Lion Air Cargo, Philippine Airlines Cargo, Thai Airways Cargo already operate at this standard. The next step is a working demo, not a six-week sales cycle.
Air Waybills
✗ Before Belli
Manual AWB entry takes 8-12 minutes per shipment. Error rates of 15-25% cause billing disputes and revenue leakage.
✓ After Belli
Automated AWB creation in under 30 seconds. Error rates below 1%. Zero billing disputes from AWB data quality.
At a glance · Singapore
Decision Makers
Managing Director, Head of Airfreight, Operations/IT Director
Buying Triggers
Volume growth, new carrier onboarding, ONE Record mandate, margin compression
Singapore — specific requirements
TradeNet customs system integration. Changi air cargo hub optimization. IATA ONE Record early adopter.
Key cargo hubs · Southeast Asia region
Airlines in the region
FAQ
How fast can Freight Forwarders & 3PLs in Singapore go live with Belli's Air Waybills?
Belli's 10-day go-live SLA applies from contract signature — whether you run a single station such as Jakarta (CGK) or a multi-hub network across Southeast Asia. Data migration, EDI connections, and operator training are included in the 10 days, versus the 12–18 months legacy vendors quote.
Does Belli's Air Waybills meet Singapore regulatory requirements?
Yes. Singapore deployments handle TradeNet customs system integration. Changi air cargo hub optimization. IATA ONE Record early adopter. Belli ships with the compliance workflows Southeast Asia operators need out of the box — including high perishable cargo volumes requiring cold-chain management — so you are not building integrations after go-live.
Which Southeast Asia carriers run cargo operations like ours?
Carriers across the region — including Lion Air Cargo, Philippine Airlines Cargo, Thai Airways Cargo — operate the same booking-to-revenue workflows Belli automates, much of it routing through Jakarta (CGK).
What measurable result does Belli's Air Waybills deliver?
Automated AWB creation in under 30 seconds. Error rates below 1%. Zero billing disputes from AWB data quality. Typical outcome: 99% AWB accuracy, with direct EDI/API connections to carriers — zero re-keying.
Who in our organization owns the buying decision?
For Freight Forwarders & 3PLs, the decision typically involves Managing Director, Head of Airfreight, Operations/IT Director. Common triggers: Volume growth, new carrier onboarding, ONE Record mandate, margin compression.
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