Sales Agents (GSAs) · South Asia
Multi-airline capacity sales, booking, and settlement for general sales agents representing carriers across markets.
For General Sales Agents (GSAs & GSSAs) in Sri Lanka, cargo management is where margins are won and lost on every departure. India and South Asia represent one of the fastest-growing air cargo markets globally.
Operators routing through Mumbai (BOM) and Chennai (MAA) — carriers in the class of SriLankan Cargo, IndiGo Cargo — face the same pressure: more volume, tighter slots, and zero tolerance for a load plan that leaves revenue on the ramp. Belli's cargo management targets a measurable outcome — 12% revenue recovery — and goes live in 10 days for teams operating in Sri Lanka, not 12–18 months. Sri Lanka deployments inherit the same SLA.
The friction is specific, not generic.
The same operation, re-platformed:
Belli was deployed with South Asia's operational texture in mind, not retrofitted to it. India and South Asia represent one of the fastest-growing air cargo markets globally.
That shows up in the details: multi-airport operations across India's vast geography; temperature-sensitive pharmaceutical cargo; and sri Lanka and Bangladesh customs system integration. Sri Lanka adds its own layer — colombo as Indian Ocean transshipment hub. Growing garment export cargo. Carriers such as SriLankan Cargo, IndiGo Cargo, Air India Cargo operate against exactly these conditions.
Switching is the part most general sales agents (gsas & gssas) dread — Belli compresses it into ten working days. Week one maps your data, rates, and EDI partners at Mumbai (BOM). The team is live and supported before the old system is switched off. After go-live you keep direct access to the engineers who built the system.
The decision comes down to one question for Sri Lanka operators. Manual workflows do not just cost hours — they cost yield on every departure. The return is specific, not aspirational — 12% revenue recovery. This is no longer the frontier — it is the new baseline. See the live demo, or talk to an engineer the same day.
At a glance · Sri Lanka
Decision Makers
Managing Director, Country Manager, Head of Sales, Finance Director
Buying Triggers
New airline representation contract, market expansion, principal reporting demands
Sri Lanka — specific requirements
Colombo as Indian Ocean transshipment hub. Growing garment export cargo.
Key cargo hubs · South Asia region
Airlines in the region
Software modules
✈️
Load Planning
Automated build-up planning with visual ULD management, weight distribution optimization, and real-time constraint validation.
View Detail →
📦
ULD Management
Track, position, and optimize every unit load device across your network with real-time visibility and automated space optimization.
View Detail →
📋
Air Waybills
Electronic AWB creation, management, and transmission — eliminating paper and manual errors from your cargo documentation.
View Detail →
📊
Capacity Management
Flight-level capacity control, allotment management, and automated overbooking for maximum revenue on every departure.
View Detail →
💰
Revenue Management
Dynamic pricing engine, yield optimization, and automated billing reconciliation to maximize every kilogram of cargo revenue.
View Detail →
🏭
Ground Operations
End-to-end warehouse management, inbound/outbound handling, scanner integration, and real-time operational visibility.
View Detail →
🔗
EDI Messaging
Full IATA Cargo-IMP, Cargo-XML, and ONE Record messaging — pre-built integrations that go live in days, not months.
View Detail →
🛃
Customs API
Direct customs authority integration for automated pre-arrival filing, clearance, and PLACI compliance across 50+ countries.
View Detail →
💳
Payments
Automated billing reconciliation, payment gateway integration, and CASS settlement for zero manual intervention.
View Detail →
FAQ
How fast can General Sales Agents (GSAs & GSSAs) in Sri Lanka go live with Belli's cargo management?
Belli's 10-day go-live SLA applies from contract signature — whether you run a single station such as Mumbai (BOM) or a multi-hub network across South Asia. Data migration, EDI connections, and operator training are included in the 10 days, versus the 12–18 months legacy vendors quote.
Does Belli's cargo management meet Sri Lanka regulatory requirements?
Yes. Sri Lanka deployments handle Colombo as Indian Ocean transshipment hub. Growing garment export cargo. Belli ships with the compliance workflows South Asia operators need out of the box — including india ICEGATE customs system with GST compliance — so you are not building integrations after go-live.
Which South Asia carriers run cargo operations like ours?
Carriers across the region — including SriLankan Cargo, IndiGo Cargo, Air India Cargo — operate the same booking-to-revenue workflows Belli automates, much of it routing through Mumbai (BOM).
Who in our organization owns the buying decision?
For General Sales Agents (GSAs & GSSAs), the decision typically involves Managing Director, Country Manager, Head of Sales, Finance Director. Common triggers: New airline representation contract, market expansion, principal reporting demands.
Replace your legacy CMS in 10 days
Talk to a live cargo software engineer 24/7